Cassandra Nickels

We often talk about personas. Customer personas or brand archetypes. There’s no doubt about Cassandra: 100% Explorer. So what if she ditched her plan to be an astronaut when she learned NASA wouldn’t let her design her own space suit. Typical bureaucracy, right? But her travel bug and independent nature wouldn’t be denied. So she set off to see the world—solo. Paris, Madrid, Toledo (Spain, not Ohio), London, the Grand Canyon and swimming with wild dolphins in Hawaii. A travel buddy would have been nice, but then you have to share decision-making and where’s the fun in that? “Some people thought I was crazy to go it alone. But I figured I’d be crazy NOT to.” Now Cassandra is exploring other realms: new client categories, creative marketing strategies and the infinite joys of momhood. But no need to go it alone. She has a terrific team at the office—and at home.