Arica brings more than a decade of experience to her DS clients, including stints as a media buyer, e-media account manager and SEM specialist. But her top professional experience (so far) was that time the creative director asked Arica to open an agency meeting with a lip-synch battle. (Her team won, BTW.) That’s when she knew she had come to the right place. Not that Arica didn’t enjoy previous jobs. At one agency, she worked on a major electric power account. Now when anyone has a question about industrial-sized generator sets, Arica is our go-to. The same goes for any queries about The Secret History by Donna Tartt. She’s read it 37 times. In fact, she’s memorized it, front to back. Go ahead. Ask her about the fourth paragraph on Page 235.