If it’s summer and it’s Thursday, that can mean only one thing: ice cream! Ice Cream Thursday is a tradition here, and to Adam, a most welcome one. Let Adam tell it: “I realized DS was unique on my first Ice Cream Thursday. I have never worked anywhere else that does anything like that.” (BTW, rumor has it Adam is a three-scooper.) As a member of our martech team, he’s responsible for SEO strategies (keyword research, website monitoring and ranking) and web analytics (measuring specific KPIs), marketing automation and all-around internet fantastics. Speaking of inspiration outside his field, he recently read Once a Runner, the story of a runner attempting to run a 4-minute mile. “The book made me realize that a part of chasing big goals is sacrifice and appreciating the journey, and that it’s not always glamorous to get there.” And wouldn’t it be totally great if, at end of that journey, they served ice cream?