Marketing Automation
When marketing automation helps you understand the people behind your leads, you can personalize your marketing and sales program, delivering the content your prospects want, when they want it. After all, they’re unique individuals with different and evolving motivations, interests and requirements. And human behavior isn't always linear or predictable.
Our approach integrates your software platforms and technologies to turn website visitors into real people, creating a strong marketing operation that allows you to reach prospects and customers efficiently through multiple channels.
By automating an ongoing feedback loop of their interactions with your marketing operation, your sales team receives qualified leads who understand your brand and how you can help them.
Capabilities
- Sales and Marketing Alignment (ex: Salesforce and Marketo)
- Marketo and Tableau system setup and management
- Lead scoring
- CRM integration
- Lead nurture programs
- Trigger Campaigns
- Demand generation
- Tech Stack Audits/Strategy
- A/B Testing
- Conversational marketing (chat bot development)
- Demand generation modeling
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