Can you state the essence of your brand in one word? (Or, as in the case of certain icons, less than one word?) Does your brand inspire emotion? Does it connect with your most loyal customers?

Whether you’re refreshing an established brand or creating a brand-new brand from scratch, we can help you build one that answers these questions in the affirmative.

 we  brand. 

Defined traditionally, a brand is the sum of the thoughts and feelings people have about a company, product or service. But there’s another—some say more useful—way to think about your brand: It’s the central operating principle that guides all customer-facing activities.

Viewed this way, your brand will help your company make all kinds of decisions: how to advertise, who to hire and how to train them, even the best way to answer the phone or select the décor for your offices.

When you’ve articulated a brand position that’s relevant, distinct and credible, it will shine like the North Star to steer your company through thick and thin.

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Branding is thought to have begun with the ancient Egyptians who branded livestock as early as 2700BC. However, most orthodox scholars maintain the first genuine brand was Caves Are Us™. 


  • Brand Strategy
  • Brand Development
  • Brand Architecture
  • Brand Identity
  • Brand Standards
  • Brand Valuation
  • Logo Design
  • Naming
  • Tagline Development
  • Messaging Hierarchy
  • Brand Voice
All Work
All Work
Thinkstockphotos 176896803 Edit
All Work
All Work
Building brands from the ground up. Click any image to learn more.

Select Branding Clients

  • 1961 Vodka
  • 2 Vine
  • Bergmann Associates
  • Ensure-A-Seal
  • Greater Rochester Chamber of Commerce
  • Mattiacio Orthodontics
  • RBC Heritage Golf Tournament
  • Roberts Wesleyan College
  • Root Catering
  • True Gault
  • Villa of Hope
  • Waste Harmonics

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