<![CDATA[Dixon Schwabl | The Slide]]> http://dixonschwabl.com/ Dixon Schwabl blog en Copyright 2019 2019-04-22T15:33:55-04:00 <![CDATA[These Aren't the Words You're Looking For]]>https://dixonschwabl.com/blog/these-arent-words-youre-looking-for https://dixonschwabl.com/blog/these-arent-words-youre-looking-for 04 . 09 . 19 – ,

A group of DS-ers has been tasked with looking at ways to bring diversity and understanding not just into our building, but into our work. And the words we choose—and choose to edit out—play a big part in that.

Words Have Power
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2019-04-09T00:00:00-04:00
<![CDATA[Breaking Barriers for Untapped Talent]]>https://dixonschwabl.com/blog/the-need-for-diversity https://dixonschwabl.com/blog/the-need-for-diversity 04 . 02 . 19 – ,

Finding a creative job in advertising isn’t easy. And for talented people of color, it’s even more challenging. The time is beyond overdue to open the door—even wider if necessary—for those who’ve been unconsidered and overlooked for way too long. 

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2019-04-02T16:53:00-04:00
<![CDATA[A Pre-Game Pep Talk for Marketers]]>https://dixonschwabl.com/blog/pre-game-speech-marketing-advice https://dixonschwabl.com/blog/pre-game-speech-marketing-advice 03 . 28 . 19 – ,

With March Madness in the air, we wanted to give a pre-game pep talk to marketers everywhere.

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2019-03-28T15:45:00-04:00
<![CDATA[12 Ways to Write Better Email Subject Lines]]>https://dixonschwabl.com/blog/email-marketing-subject-line-writing-tips https://dixonschwabl.com/blog/email-marketing-subject-line-writing-tips 03 . 19 . 19 – Nicole Dominguez

There are a few things you can do to increase your email open rates—and it all starts with the right subject line. According to marketing software giant Hubspot, 35% of readers open an email based on how the subject line sounds.

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2019-03-19T00:00:00-04:00
<![CDATA[Game of Thrones Season 7: Too Unbelievable?]]>https://dixonschwabl.com/blog/game-of-thrones-content-gaps https://dixonschwabl.com/blog/game-of-thrones-content-gaps 03 . 17 . 19 – ,

In content marketing, believable storytelling is essential for a brand to create a strong sense of trust with its audience.

Sadly for Game of Thrones, this approach didn’t hold up in last year’s penultimate Season 7. Each episode’s content just had too many gaps for Thrones to maintain its tight bond with diehard fans—which is a major concern heading into the pop-culture phenomenon’s final season this April.

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2019-03-17T00:00:00-04:00
<![CDATA[5 Game of Thrones Characters Who Need a Publicist]]>https://dixonschwabl.com/blog/game-of-thrones-characters-public-relations-help https://dixonschwabl.com/blog/game-of-thrones-characters-public-relations-help 03 . 14 . 19 – ,

Game of Thrones is the most popular television show of all time, but many of its characters are misunderstood. Perhaps they should invest in better publicists?

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2019-03-14T15:31:00-04:00
<![CDATA[5 Tips Marketers Can Learn from Movie Trailers]]>https://dixonschwabl.com/blog/marketing-storytelling-tips-movie-trailers https://dixonschwabl.com/blog/marketing-storytelling-tips-movie-trailers 02 . 21 . 19 – ,

Every year, the Hollywood elite gather to honor the best of the best in cinema at the Academy Awards. Throughout the 12-hour ceremony (they tell me it’s only three, but I beg to differ), the most outstanding films and actors are honored for a variety of categories and performances. 

But while the golden statues are handed out for complete films, it’s important to remember the power-packed mini movies that propel blockbusters to box-office records. I’m talking, of course, about movie trailers. And while some spoil the entirety of a film by giving away all the good parts, the best movie trailers employ sound marketing principles we can all learn from. 

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2019-02-21T00:00:00-05:00
<![CDATA[VR & AR Marketing Trends in 2019]]>https://dixonschwabl.com/blog/virtual-augmented-reality-marketing-trends https://dixonschwabl.com/blog/virtual-augmented-reality-marketing-trends 02 . 15 . 19 – ,

In case you haven’t heard, living in the real world is so 2018. Extended reality experiences are here to stay—and they’re more accessible to the everyday consumer than ever before. So what’s on the horizon for 2019?

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2019-02-15T09:38:00-05:00
<![CDATA[Let’s Talk Marketing Strategy]]>https://dixonschwabl.com/blog/what-is-marketing-strategy https://dixonschwabl.com/blog/what-is-marketing-strategy 02 . 13 . 19 – ,

By now, I’m sure you’ve seen dozens of articles about what’s trending—what businesses will be adopting in 2019 to convert end users into loyal consumers. 

All indicators are that the technology wave continues, content is everything, viral marketing is here to stay and we have a plethora of tactics at our disposal. Ahh, yes, those tactics: AR and VR, podcasts, micro influencers, voice search, visual search, video—yes, lots of video. BUT WAIT! Shouldn’t we talk about strategy first?

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2019-02-13T18:50:00-05:00
<![CDATA[Short Video Content is a Short Putt to Engagement]]>https://dixonschwabl.com/blog/short-videos-a-short-putt-to-engagement https://dixonschwabl.com/blog/short-videos-a-short-putt-to-engagement 01 . 10 . 19 – ,

Answering 50 questions in 60 seconds probably won’t be good content for video. So, what do you do when you have 50 questions to ask and 50 good answers? Cut it up and get more than you bargained for.

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2019-01-10T10:36:00-05:00
<![CDATA[Finding a Gem in Jewel: Fostering Passion at Work]]>https://dixonschwabl.com/blog/finding-a-gem-in-jewel-fostering-passion-at-work https://dixonschwabl.com/blog/finding-a-gem-in-jewel-fostering-passion-at-work 11 . 08 . 18 – Chris Parsons, DS Intern, Summer 2018

Everyone has a vision of where they want to go but needs to start somewhere, even if that somewhere isn’t technically the Point A to the hopeful Point B. One way to encourage, improve and retain talented people is to give them opportunities to go beyond their job description, making a unique career path that otherwise might just be in the weeds.

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2018-11-08T13:50:00-05:00
<![CDATA[Electrify your brand like Tesla]]>https://dixonschwabl.com/blog/electrify-your-brand-like-tesla https://dixonschwabl.com/blog/electrify-your-brand-like-tesla 10 . 12 . 18 – ,

Just check out your favorite outlet for social media and you’ll see what I mean. Apart from Elon Musk’s obsession with Twitter, it’s his consumers who are filling every social channel with unrelenting praise. Tesla owners and dreamers seem compelled to share their every interaction with the brand.

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2018-10-12T13:32:00-04:00
<![CDATA[The Lessons We Learned as Interns at DS]]>https://dixonschwabl.com/blog/the-lessons-we-learned-as-interns-at-ds https://dixonschwabl.com/blog/the-lessons-we-learned-as-interns-at-ds 09 . 07 . 18 – Clare Mannion

Our crop of interns recently wrapped up a jam-packed summer spent working together and independently to get a feel for that agency life. Here’s what they had to say about it.

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2018-09-07T09:25:00-04:00
<![CDATA[Internship Project Gives Chance to Shine as a Person and a Team]]>https://dixonschwabl.com/blog/internship-project-gives-chance-to-shine-as-a-person-and-a-team https://dixonschwabl.com/blog/internship-project-gives-chance-to-shine-as-a-person-and-a-team 09 . 07 . 18 – Mary Fran Hansen

An internship program shouldn’t just be about individuals getting a taste of the type of work a given profession does. In the case of a marketing agency, it’s about teams. Interns need to know that they will have to work with different people, different departments within the agency. Oh, and don’t forget the client. So, that’s what we’ve built here at Dixon Schwabl.

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2018-09-07T09:09:00-04:00
<![CDATA[Big Changes at Google Promise More Relevant Ads]]>https://dixonschwabl.com/blog/big-changes-at-google-promise-more-relevant-ads https://dixonschwabl.com/blog/big-changes-at-google-promise-more-relevant-ads 08 . 20 . 18 – ,

When Google hit the scene in 1998, it was a revelation. Fast forward almost 20 years to the Google Marketing Live event in San Jose, CA, where Google announced some major changes and enhancements to its marketing tools aimed at delivering highly relevant ads to customers. It’s all about hitting the right audience.

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2018-08-20T12:53:00-04:00
<![CDATA[Why Weird Wins for You and Your Brand]]>https://dixonschwabl.com/blog/why-weird-wins-for-you-and-your-brand https://dixonschwabl.com/blog/why-weird-wins-for-you-and-your-brand 07 . 20 . 18 – ,

We often fall into the trap of tackling creative problems in the most boring and expected ways. The results are just as boring and expected. So how do you tap into your weird and approach your creative work (and maybe your life) from a fresh perspective?

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2018-07-20T08:38:00-04:00
<![CDATA[Full Circle: A True Buffalo Love Story]]>https://dixonschwabl.com/blog/true-buffalo-ny-love-story https://dixonschwabl.com/blog/true-buffalo-ny-love-story 07 . 09 . 18 – ,

Buffalo, NY, is a city of stories. And Mike Schwabl—the president of Dixon Schwabl—is one of them. Born and raised in the Queen City, he spent years helping build a successful business in nearby Rochester. Now? He’s headed back home to the 716.

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2018-07-09T09:41:00-04:00
<![CDATA[Four Marketing Truths That Would’ve Made “Westworld” a Better TV Show]]>https://dixonschwabl.com/blog/four-marketing-truths-that-wouldve-made-westworld-a-better-tv-show https://dixonschwabl.com/blog/four-marketing-truths-that-wouldve-made-westworld-a-better-tv-show 07 . 03 . 18 – ,

I’ve got some old trusty marketing truths that could’ve helped show creators Jonathan Nolan and Lisa Joy make HBO’s Westworld” better.

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2018-07-03T09:18:00-04:00
<![CDATA[How Much Does a Website Cost?]]>https://dixonschwabl.com/blog/how-much-does-a-website-cost https://dixonschwabl.com/blog/how-much-does-a-website-cost 06 . 06 . 18 – ,

There are so many options and different ways to tackle this that I could give back an infinite number of prices. The more valuable question to ask at the beginning is, What do you need the website to do for you?” If you can’t answer that, you’re far more likely to either over or underspend.

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2018-06-06T13:25:00-04:00
<![CDATA[A Website is More than a Website]]>https://dixonschwabl.com/blog/a-website-is-more-than-a-website https://dixonschwabl.com/blog/a-website-is-more-than-a-website 03 . 16 . 18 – ,

Let’s take a second to look at eight things that go into a successful, viable website after 30 years of perfecting the craft.

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2018-03-16T14:48:00-04:00