<![CDATA[Dixon Schwabl | The Slide]]> http://dixonschwabl.com/ Dixon Schwabl blog en Copyright 2019 2019-10-18T18:18:03-04:00 <![CDATA[Getting Crafty at the Dot All Conference]]>https://dixonschwabl.com/blog/getting-crafty-at-the-dot-all-conference https://dixonschwabl.com/blog/getting-crafty-at-the-dot-all-conference 10 . 17 . 19 – ,

The world of web is ever-changing, and it can be tough to keep up. The rise of Squarespace, Weebly and Wix has turned everyone into self-proclaimed junior developers, but when our favorite CMS made promises of senior-level coding seminars and Javascript goldmines, Will Browar and I dove in faster than you can spell HTML.

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<![CDATA[Social Media Should Be Fun]]>https://dixonschwabl.com/blog/social-media-should-be-fun https://dixonschwabl.com/blog/social-media-should-be-fun 10 . 15 . 19 – ,

In the world of international soccer, AS Roma looms large. As the only team in Rome that matters (Laziale need not apply), they bring a passionate fanbase and a skilled squad to the pitch year in and year out. With a storied history, you’d think their social media presence would operate under an equally esteemed brand voice. 

But that’s where you’d be wrong. 

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<![CDATA["El Camino" Curiosity Gap]]>https://dixonschwabl.com/blog/the-el-camino-curiosity-gap https://dixonschwabl.com/blog/the-el-camino-curiosity-gap 09 . 10 . 19 – Andrew Knoblauch, Content Marketing

Building curiosity is one of the best ways to capture and keep your audience’s attention—and the new El Camino trailer from Netflix used the curiosity gap to perfection.

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<![CDATA[How Customer-Obsessed Are You?]]>https://dixonschwabl.com/blog/how-customer-obsessed-are-you https://dixonschwabl.com/blog/how-customer-obsessed-are-you 08 . 30 . 19 – ,

If your answer is a 9 or 10 on a 10-point scale, you’re in good company with Amazon and Netflix, two businesses that have transformed whole industries by learning from (not just listening to) the customer.

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<![CDATA[Stop Saying the B Word: Killing the E-Blast]]>https://dixonschwabl.com/blog/stop-staying-the-b-word-why-the-email-blast-is-bad https://dixonschwabl.com/blog/stop-staying-the-b-word-why-the-email-blast-is-bad 08 . 27 . 19 – ,

I’ve come to love how emails connect people and brands, embrace creativity and share some relevant information, too. So I’m telling you, stop with the blast mentality.

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<![CDATA[It's the Story, Stupid]]>https://dixonschwabl.com/blog/its-the-story-stupid https://dixonschwabl.com/blog/its-the-story-stupid 08 . 14 . 19 – ,

Feeling like your marketing efforts are a little behind the times? Yes, technology continues to change the way companies reach customers, but it doesn’t change the one basic principle of successful marketing: Unless you have a compelling story to tell, you’ve lost before you start.

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<![CDATA[10 Years, 4 Important Causes]]>https://dixonschwabl.com/blog/10-years-4-causes https://dixonschwabl.com/blog/10-years-4-causes 06 . 20 . 19 – ,

10 years ago, we were helping a friend and colleague manage her job while she was fighting cancer. We were dividing and conquering her work while she underwent her treatment. We were busy making plans for team coverage while she was undergoing chemo. It hardly seems possible so much time has transpired since. 

When Jane passed away in September 2009, she asked her Dixon Schwabl family not to forget her. It was a big worry burning in her mind. But she didn’t need to fret, for she was unforgettable.

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<![CDATA[Four Elements of Crisis Relief]]>https://dixonschwabl.com/blog/how-to-manage-public-relations-crisis https://dixonschwabl.com/blog/how-to-manage-public-relations-crisis 06 . 10 . 19 – ,

Unexpected, uncontrollable, with the brute strength to leave a path of mass destruction. No, we’re not talking about hurricane season. Heck, we’re not even talking about individual hurricanes.

The storm that catches most brands off guard is a public relations crisis.

But if handled correctly, your brand can weather the storm with ease. It’s about controlling the crisis management life cycle.

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<![CDATA[These Aren't the Words You're Looking For]]>https://dixonschwabl.com/blog/these-arent-words-youre-looking-for https://dixonschwabl.com/blog/these-arent-words-youre-looking-for 04 . 09 . 19 – ,

A group of DS-ers has been tasked with looking at ways to bring diversity and understanding not just into our building, but into our work. And the words we choose—and choose to edit out—play a big part in that.

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<![CDATA[Breaking Barriers for Untapped Talent]]>https://dixonschwabl.com/blog/the-need-for-diversity https://dixonschwabl.com/blog/the-need-for-diversity 04 . 02 . 19 – ,

Finding a creative job in advertising isn’t easy. And for talented people of color, it’s even more challenging. The time is beyond overdue to open the door—even wider if necessary—for those who’ve been unconsidered and overlooked for way too long. 

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<![CDATA[A Pre-Game Pep Talk for Marketers]]>https://dixonschwabl.com/blog/pre-game-speech-marketing-advice https://dixonschwabl.com/blog/pre-game-speech-marketing-advice 03 . 28 . 19 – ,

With March Madness in the air, we wanted to give a pre-game pep talk to marketers everywhere.

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<![CDATA[12 Ways to Write Better Email Subject Lines]]>https://dixonschwabl.com/blog/email-marketing-subject-line-writing-tips https://dixonschwabl.com/blog/email-marketing-subject-line-writing-tips 03 . 19 . 19 – Nicole Dominguez

There are a few things you can do to increase your email open rates—and it all starts with the right subject line. According to marketing software giant Hubspot, 35% of readers open an email based on how the subject line sounds.

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<![CDATA[Game of Thrones Season 7: Too Unbelievable?]]>https://dixonschwabl.com/blog/game-of-thrones-content-gaps https://dixonschwabl.com/blog/game-of-thrones-content-gaps 03 . 17 . 19 – ,

In content marketing, believable storytelling is essential for a brand to create a strong sense of trust with its audience.

Sadly for Game of Thrones, this approach didn’t hold up in last year’s penultimate Season 7. Each episode’s content just had too many gaps for Thrones to maintain its tight bond with diehard fans—which is a major concern heading into the pop-culture phenomenon’s final season this April.

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<![CDATA[5 Game of Thrones Characters Who Need a Publicist]]>https://dixonschwabl.com/blog/game-of-thrones-characters-public-relations-help https://dixonschwabl.com/blog/game-of-thrones-characters-public-relations-help 03 . 14 . 19 – ,

Game of Thrones is the most popular television show of all time, but many of its characters are misunderstood. Perhaps they should invest in better publicists?

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<![CDATA[5 Tips Marketers Can Learn from Movie Trailers]]>https://dixonschwabl.com/blog/marketing-storytelling-tips-movie-trailers https://dixonschwabl.com/blog/marketing-storytelling-tips-movie-trailers 02 . 21 . 19 – ,

Every year, the Hollywood elite gather to honor the best of the best in cinema at the Academy Awards. Throughout the 12-hour ceremony (they tell me it’s only three, but I beg to differ), the most outstanding films and actors are honored for a variety of categories and performances. 

But while the golden statues are handed out for complete films, it’s important to remember the power-packed mini movies that propel blockbusters to box-office records. I’m talking, of course, about movie trailers. And while some spoil the entirety of a film by giving away all the good parts, the best movie trailers employ sound marketing principles we can all learn from. 

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<![CDATA[VR & AR Marketing Trends in 2019]]>https://dixonschwabl.com/blog/virtual-augmented-reality-marketing-trends https://dixonschwabl.com/blog/virtual-augmented-reality-marketing-trends 02 . 15 . 19 – ,

In case you haven’t heard, living in the real world is so 2018. Extended reality experiences are here to stay—and they’re more accessible to the everyday consumer than ever before. So what’s on the horizon for 2019?

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<![CDATA[Let’s Talk Marketing Strategy]]>https://dixonschwabl.com/blog/what-is-marketing-strategy https://dixonschwabl.com/blog/what-is-marketing-strategy 02 . 13 . 19 – ,

By now, I’m sure you’ve seen dozens of articles about what’s trending—what businesses will be adopting in 2019 to convert end users into loyal consumers. 

All indicators are that the technology wave continues, content is everything, viral marketing is here to stay and we have a plethora of tactics at our disposal. Ahh, yes, those tactics: AR and VR, podcasts, micro influencers, voice search, visual search, video—yes, lots of video. BUT WAIT! Shouldn’t we talk about strategy first?

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<![CDATA[Short Video Content is a Short Putt to Engagement]]>https://dixonschwabl.com/blog/short-videos-a-short-putt-to-engagement https://dixonschwabl.com/blog/short-videos-a-short-putt-to-engagement 01 . 10 . 19 – ,

Answering 50 questions in 60 seconds probably won’t be good content for video. So, what do you do when you have 50 questions to ask and 50 good answers? Cut it up and get more than you bargained for.

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<![CDATA[Finding a Gem in Jewel: Fostering Passion at Work]]>https://dixonschwabl.com/blog/finding-a-gem-in-jewel-fostering-passion-at-work https://dixonschwabl.com/blog/finding-a-gem-in-jewel-fostering-passion-at-work 11 . 08 . 18 – Chris Parsons, DS Intern, Summer 2018

Everyone has a vision of where they want to go but needs to start somewhere, even if that somewhere isn’t technically the Point A to the hopeful Point B. One way to encourage, improve and retain talented people is to give them opportunities to go beyond their job description, making a unique career path that otherwise might just be in the weeds.

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<![CDATA[Electrify your brand like Tesla]]>https://dixonschwabl.com/blog/electrify-your-brand-like-tesla https://dixonschwabl.com/blog/electrify-your-brand-like-tesla 10 . 12 . 18 – ,

Just check out your favorite outlet for social media and you’ll see what I mean. Apart from Elon Musk’s obsession with Twitter, it’s his consumers who are filling every social channel with unrelenting praise. Tesla owners and dreamers seem compelled to share their every interaction with the brand.

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