<![CDATA[Dixon Schwabl | The Slide]]> http://dixonschwabl.com/ Dixon Schwabl blog en Copyright 2020 2020-07-07T20:08:03-04:00 <![CDATA[Facebook Boycott: What To Know, Ask & Do]]>https://dixonschwabl.com/blog/facebook-boycott-what-to-know-ask-do https://dixonschwabl.com/blog/facebook-boycott-what-to-know-ask-do
07 . 02 . 20 – Michael McGinnis, Social Media

Should your brand participate in the #StopHateforProfit Facebook boycott during July?

Stop Hate Questions
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2020-07-02T14:26:00-04:00
<![CDATA[Third-party cookies are disappearing. Here's what that means.]]>https://dixonschwabl.com/blog/third-party-cookies-are-disappearing https://dixonschwabl.com/blog/third-party-cookies-are-disappearing
06 . 25 . 20 – Malorie Benjamin, Media

In the digital marketing realm, cookies are king. Marketers rely on these small packets of data to collect information and target ads. That could all be changing soon. 

No cookies by 2022
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2020-06-25T14:13:00-04:00
<![CDATA[What do the latest banking behavior trends tell marketers?]]>https://dixonschwabl.com/blog/banking-behavior-trends https://dixonschwabl.com/blog/banking-behavior-trends
06 . 22 . 20 – Diana Osgood, Research

As branches begin to open their doors again, our survey shows that roughly 50% of community members believe the government is right on point with reopening.

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2020-06-22T13:13:00-04:00
<![CDATA[It's Time for Action]]>https://dixonschwabl.com/blog/its-time-for-action https://dixonschwabl.com/blog/its-time-for-action
06 . 17 . 20 – Mike Schwabl, Managing Partners

At Dixon Schwabl, we deal in words and images. But mere words will not bring about the changes our world, our nation, our friends, our families and our future demand. Empty promises of equality and meaningless pledges of inclusion are easy. It’s time to do what is hard. It’s time for action.

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2020-06-17T20:41:00-04:00
<![CDATA[How to Connect Direct Mail to Digital Marketing]]>https://dixonschwabl.com/blog/connecting-your-direct-mail-to-digital https://dixonschwabl.com/blog/connecting-your-direct-mail-to-digital
06 . 01 . 20 – Bob Charboneau, Creative

One under-used marketing tactic still performing very well is traditional direct mail. Why? People are more tuned in to their (physical) mailbox than ever before.

CONNECTED MAIL GRAPHIC
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2020-06-01T12:24:00-04:00
<![CDATA[Internal Communications in Times of Crisis]]>https://dixonschwabl.com/blog/internal-communication-during-crisis https://dixonschwabl.com/blog/internal-communication-during-crisis
05 . 11 . 20 – Robin Merrill Lorenzo, Creative

While you’re rethinking every aspect of your marketing during this public health crisis, be sure to think about your internal communications, too.

Girl Waving Laptop
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2020-05-11T13:43:00-04:00
<![CDATA[What's on the other side of COVID for marketers?]]>https://dixonschwabl.com/blog/whats-on-the-other-side-of-covid-for-marketers https://dixonschwabl.com/blog/whats-on-the-other-side-of-covid-for-marketers
05 . 01 . 20 – Diana Osgood, Research

Smart marketers are using data-driven insights to determine how to adapt their strategies and tactics during the pandemic and beyond.

DS White Paper Image For Gated Landing Page
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2020-05-01T13:36:00-04:00
<![CDATA[Newsworthy or Not? When You Should (And Shouldn’t) Pitch the Media]]>https://dixonschwabl.com/blog/newsworthy-or-not-when-you-should-and-shouldnt-pitch-the-media https://dixonschwabl.com/blog/newsworthy-or-not-when-you-should-and-shouldnt-pitch-the-media
05 . 01 . 20 – Ryann Guglielmo & Alyssa Whitley

Whether it’s COVID-19 or something else that alters the media landscape, your brand may still have a valuable role to play. Here are ways to pitch your brand thoughtfully during a crisis.

Dixon Schwabl PR Crisis
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2020-05-01T08:48:00-04:00
<![CDATA[How to Prepare for an On-Air Skype Interview]]>https://dixonschwabl.com/blog/preparing-for-an-on-air-skype-interview https://dixonschwabl.com/blog/preparing-for-an-on-air-skype-interview
04 . 08 . 20 – Julianna Monacelli, Public Relations

14 quick tips to make sure you’re best representing yourself and your brand or organization during a video interview.

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2020-04-08T12:40:00-04:00
<![CDATA[Comfort and Chaos of Working From Home]]>https://dixonschwabl.com/blog/working-from-home-during-covid-19 https://dixonschwabl.com/blog/working-from-home-during-covid-19
03 . 26 . 20 – Jon Alhart, Content Marketing

I asked peers on LinkedIn to share their #WFH stories—and the peek inside how their daily lives have changed couldn’t help but put a smile on my face.

Main
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2020-03-26T09:37:00-04:00
<![CDATA[COVID-19 and Marketing Your Business]]>https://dixonschwabl.com/blog/covid-19-and-marketing-your-business https://dixonschwabl.com/blog/covid-19-and-marketing-your-business
03 . 20 . 20 – Malorie Benjamin, Media

Three steps all marketers should take right now when it comes to paid media campaigns.

Home Office
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2020-03-20T12:38:00-04:00
<![CDATA[Perfect Your Marketo Salesforce Integration]]>https://dixonschwabl.com/blog/marketo-salesforce-integration-guide https://dixonschwabl.com/blog/marketo-salesforce-integration-guide
03 . 19 . 20 – Adam Wingate, MarTech

Get the leads you need to take your business to the next level.

Hands pointing at laptop
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2020-03-19T00:02:00-04:00
<![CDATA[Coronavirus Communication Tips]]>https://dixonschwabl.com/blog/coronavirus-communication-tips https://dixonschwabl.com/blog/coronavirus-communication-tips
03 . 11 . 20 – Ryann Guglielmo, Public Relations

It’s important for brands to operate from a place of facts, not fear, when it comes to coronavirus communications.

washing hands
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2020-03-11T11:20:00-04:00
<![CDATA[16 Tips for Grammar Day 2020]]>https://dixonschwabl.com/blog/16-grammar-tips-from-a-professional-proofreader https://dixonschwabl.com/blog/16-grammar-tips-from-a-professional-proofreader
03 . 05 . 20 – Jen Moritz, Creative

Yesterday was the perfect excuse for word nerds (like our very own Jen Moritz) to put their expertise on full display. 

write without fear, edit without mercy
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2020-03-05T14:02:00-05:00
<![CDATA[The Best Super Bowl Ads of 2020]]>https://dixonschwabl.com/blog/best-super-bowl-ads-2020 https://dixonschwabl.com/blog/best-super-bowl-ads-2020
02 . 03 . 20 – Jon Alhart, Content Marketing

Dixon Schwabl experts share their thoughts on the best Super Bowl commercials of 2020. Which ads scored touchdowns? Which ones fumbled away their big game opportunity? We discuss.

Football from Dave Adamson Unsplash
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2020-02-03T14:58:00-05:00
<![CDATA[20 Marketing Trends in 2020]]>https://dixonschwabl.com/blog/marketing-trends https://dixonschwabl.com/blog/marketing-trends
12 . 17 . 19 – Jon Alhart, Content Marketing

Are marketers ready for 2020? We better be! Let’s explore 20 marketing trends for 2020—some you can apply and some you just need to be aware of.

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2019-12-17T12:32:00-05:00
<![CDATA[Spotify Nails Content Marketing with Wrapped]]>https://dixonschwabl.com/blog/spotify-wrapped-content-marketing https://dixonschwabl.com/blog/spotify-wrapped-content-marketing
12 . 05 . 19 – Andrew Knoblauch

The music-streaming service Spotify owns December with Wrapped”—a nearly perfect content marketing play.

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2019-12-05T12:18:00-05:00
<![CDATA[Top Holiday Campaigns in 2019]]>https://dixonschwabl.com/blog/top-holiday-campaigns-in-2019 https://dixonschwabl.com/blog/top-holiday-campaigns-in-2019
12 . 03 . 19 – Mark Stone, Creative

With holiday spending on the rise, our creative leadership looked at their favorite campaigns of the season.

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2019-12-03T13:37:00-05:00
<![CDATA[Website Accessibility Helps You and Your Visitor]]>https://dixonschwabl.com/blog/website-accessibility-things-to-know https://dixonschwabl.com/blog/website-accessibility-things-to-know
11 . 26 . 19 – Roger Haskins, MarTech

According to the Centers for Disease Control and Prevention, 26% of the US population has some form of disability. That’s a sizable market with discretionary funds, as well as a community of people who should not be marginalized. Unfortunately, for those living with a disability, many online businesses still prove too difficult to successfully navigate.

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2019-11-26T12:47:00-05:00
<![CDATA[The Benefits of Headless CMS]]>https://dixonschwabl.com/blog/the-benefits-of-headless-cms https://dixonschwabl.com/blog/the-benefits-of-headless-cms
10 . 30 . 19 – Will Browar, MarTech

Have you heard of the headless CMS? It sounds like a legendary creature that strikes fear into the hearts of web developers everywhere! But fear not, because we’ve learned that once you get to know the headless CMS, you’ll find it’s a really great way to build a website.

A jack-o-lantern with a headless horseman cut out of it.
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2019-10-30T12:50:00-04:00