The Fidget Craze

07 . 03 . 17

In 2016, two brothers raised nearly $6.5 million on Kickstarter for something called the Fidget Cube.” This set off a ubiquitous fidget widget firestorm from business offices to middle schools worldwide. Andrew and Mike decided it was time to get to the bottom of this madness the only way they know how, by taking it to the streets (hallways) of Dixon Schwabl.


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