PR Team Celebrates Big Night at 2017 PRisms

Pr Team Prisms 2017

Thursday, June 15, was another night for the Dixon Schwabl history books—the DS public relations team took home 19 awards at the 2017 PRism Awards! Hosted by the Rochester Chapter of the Public Relations Society of America, the event recognizes complete public relations programs and tactical elements that incorporate sound research, planning, execution and evaluation.

The DS team received eight PRisms and 11 awards of excellence for a variety of work throughout 2016 and early 2017.

The full list of Dixon Schwabl’s awards:


  • Events: del Lago celebrates grand opening
  • Integrated Communications: The Great New York State Fair
  • Direct Mail/​Direct Response: Greater Rochester Enterprise Dishing the Dirt direct mail
  • Feature Story: Simpson Cup’s beautiful feature story in D&C by Leo Roth
  • Press Conferences: del Lago Report & Casino grand opening
  • Social Media: Frontier’s social media support during a crucial time
  • Social Media: RBC Heritage drives record ticket sales
  • Podcast: All’s Fair: New York State Fair Podcast”

Awards of Excellence:

  • Community Relations: The ABCs of Community Relations”
  • Community Relations: A Salute to Veterans—2016 Simpson Cup”
  • Crisis Communications: Roberts Wesleyan College’s hatred crisis turns into I forgive you”
  • Internal Communications: Storyline
  • Issue/​Reputation/​Brand Management: 150th anniversary at Roberts Wesleyan—celebrations and tribulations
  • Annual Report: MCCF Annual Report”
  • Media Relations: del Lago Report & Casino grand opening
  • Media Relations: The Optical Society
  • Press Conference: JCC of Greater Rochester’s $15 million gym renovation
  • Podcasts: One More Thing”
  • Website: Charlotte Square website 

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