Dixon Schwabl Wins 17 PRisms Awards

On Thursday, June 13, the Dixon Schwabl public relations team and clients celebrated together at the 2019 PRism Awards. Hosted by the Rochester Chapter of the Public Relations Society of America, the event recognizes complete public relations programs and tactical elements that incorporate sound research, planning, execution and evaluation.

The DS team received the most awards of the night, taking home nine PRisms and eight awards of excellence for a variety of work throughout 2018 and early 2019. The full list of Dixon Schwabl’s awards is listed below.

PRism awards

Client: Community Bank N.A.
Project: Celebration of National Good Neighbor Day
Corporate PRism Award: Community Relations 

Client: Nolan’s
Project: Rise from the Ashes
Corporate PRism Award: Events and Observances

Client: MCC Foundation
Project: Annual Impact Report
Not-for-Profit PRism Award: Annual Reports

Client: Community Bank N.A.
Project: Content Captures Customers’ Interest on New Community Bank Blog
Corporate PRism Award: Blogs/​Blogger Campaigns

Client: Finger Lakes Visitors Connection
Project: Building a Content Strategy Fueled by Data for Finger Lakes Visitors Connection
Not-for-Profit PRism Award: Blogs/​Blogger Campaigns

Client: Community Bank N.A.
Project: Front-Page Feature Story with Community Bank
Corporate PRism Award: Feature Stories

Client: Community Bank N.A.
Project: Community Bank to Celebrate National Good Neighbor Day
Corporate PRism Award: Media Relations

Client: New York Apple Association
Project: Apple Recipe Contest
Not-for-Profit PRism Award: Media Relations

Client: RBC Heritage
Project: Social Media Campaign Drives Record Ticket Sales
Not-for-Profit PRism Award: Social Media

Awards of Excellence:

Client: Community Bank N.A.
Project: Community Bank N.A. Uses Community Management Strategy to Manage Customer Satisfaction During eStatements Launch
Corporate Award of Excellence: Issues/​Reputation/​Brand Management

Client: Community Bank N.A.
Project: Committed to Customers and Community
Corporate Award of Excellence: Advertorials

Client: RBC Heritage
Project: Cheers to 50 Years—RBC Heritage’s 50^th Year Anniversary
Not-for-Profit Award of Excellence: Creative Tactics

Client: Waste Harmonics
Project: Hurricane Season Feature Story
Corporate Award of Excellence: Feature Stories

Client: Apex Tool Group
Project: Re-Tooling Apex Media Relations at Specialty Equipment Market Association and Specialty Tool & Fasteners Distributors Association Tradeshows
Corporate Award of Excellence: Media Relations

Client: Community Bank N.A.
Project: Community Bank Stories, Keystone Dairy
Corporate Award of Excellence: Online Videos/​Video Programs

Client: Pluta Cancer Center
Project: Emerald Ball Video
Not-for-Profit Award of Excellence: Online Videos/​Video Programs

Client: The Great New York State Fair
Project: Influencer FAM Tour
Not-For-Profit Award of Excellence: Word-of-Mouth