Dixon Schwabl Welcomes Hires

Full-service advertising, marketing and public relations agency Dixon Schwabl is pleased welcome four hires to its team: Toren Reaves as search engine marketing specialist, Chelsea Hellems as account executive, Julia Lowe as proofreader and Louis Lamphear Jr. as digital media coordinator.

In his new position, Reaves manages SEM activities, such as content strategy, link building and keyword strategy. He joins the Dixon Schwabl team from Community Place of Greater Rochester, where he served as adult education navigator for three years.

Reaves earned his bachelor’s degree in English from Wells College and is working towards completing his master’s degree in communication and media technology from Rochester Institute of Technology. Outside of the office, he is an MMA instructor at Nova Fitness and a guest speaker for Leadership Rochester. Reaves resides in the city of Rochester with his fiancée, Katie.

As account executive, Hellems is responsible for project management, account coordination, content marketing and media relations for various clients. She comes to Dixon Schwabl from J Public Relations in San Diego, where she served as a publicist for nearly four years.

Hellems earned her bachelor’s degree in communication from San Diego State University. She resides in the city of Rochester.

In her new position, Lowe is responsible for proofreading, editing, and maintaining style and brand voice for the Frontier Communications team. Before joining the Dixon Schwabl team, Lowe honed her skills as an adjunct writing teacher at the State University of New York.

Lowe earned her bachelor’s degree in philosophy from Brock University and her master’s in humanities from Laurentian University. Outside of the office, she is active in her community and volunteers with TEDxRochester. Lowe resides in Pittsford with her husband, Jason.

As digital media coordinator, Lamphear is responsible for digital advertising operations and campaign management for the Frontier team. This includes ensuring timely and accurate campaign launches, and tracking and analyzing data for digital campaigns. 

Lamphear joins the Dixon Schwabl team upon his graduation from St. John Fisher College, where he received his Bachelor of Science in marketing. While completing his degree, Lamphear completed internships with Travel Team USA and PSDT, and served as director of marketing for St. John Fisher’s Student Government Association. He resides in the city of Rochester. 

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