The public relations team has joined forces with The Strong National Museum of Play to bolster the museum’s targeted focus on generating tourism-related media placements. Dixon Schwabl will be responsible for securing media coverage in national and international trade publications.
In 2016 The Strong launched a project, “National and International Marketing for The Strong and the Finger Lakes” with grant support from I Love NY under the auspices of Empire State Development. Subsequent to that, the museum conducted extensive market research that projected The Strong to attract even more visitation and elevate its status as a national and international destination and anchor for tourism across the Finger Lakes region.
The public relations team will partner with The Strong and its Tourism Sales Associate to facilitate more group tour visitation to the museum. The team will generate tourism-related stories about The Strong to support business-to-business and business-to-guest sales efforts.