Dixon Schwabl Celebrates Success at 2018 PRism Awards

Prisms 2018

On Thursday, June 14, the Dixon Schwabl Public Relations team and clients celebrated together at the 2018 PRism Awards. Hosted by the Rochester Chapter of the Public Relations Society of America, the event recognizes complete public relations programs and tactical elements that incorporate sound research, planning, execution and evaluation.

The DS team received seven PRisms and three awards of excellence for a variety of work throughout 2017 and early 2018. In addition, Dixon Schwabl client Dr. Deana Porterfield, president of Roberts Wesleyan College, won the Executive of the Year award.

The full list of Dixon Schwabl’s awards:

Client: del Lago Resort & Casino 

Project: del Lago Resort & Casino Celebrates its First Anniversary

Corporate PRism Award: Events and Observances

Client: IP​.com

Project: IP.com’s Blog Generates Leads and Drives Revenue Growth

Corporate PRism Award: Blogs/​Blogger Campaigns

Client: Finger Lakes Visitors Center

Project: Insider Content Inspires Visitors to Experience the Finger Lakes

Not-for-Profit Award of Excellence: Blogs/​Blogger Campaigns

Client: IP​.com

Project: Feature Article Establishes Global Thought Leadership for IP​.com

Corporate PRism Award: Feature Stories

Client: Genesee Brewery

Project: GeneSEE America Video Series

Corporate PRism Award: Online Videos/​Video Programs

Client: Lyric

Project: Lyric Birdseed: Our Story’

Corporate Award of Excellence: Online Videos/​Video Programs

Client: del Lago Resort & Casino 

Project: Portico by Fabio Viviani Grand Opening

Corporate PRism Award: Press Conferences

Client: Eastman Business Park

Project: Energy Storage Event Puts Charge Into Eastman Business Park

Corporate Award of Excellence: Press Conferences

Client: KitchenAid Senior PGA Championship

Project: 2019 KitchenAid Senior PGA Championship, a Major Regional Announcement

Not-for-Profit PRism Award: Press Conferences

Client: Community Bank NA

Project: Community Bank Social Media Drives Action During Fall Loan Event

Corporate PRism Award: Social Media 

Client: CDS Life Transitions 

Project: It was the best hour we’ve ever had’

Not-for-Profit PRism Award: Podcasts/​Vodcasts/​Webcasts

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