Full-service advertising, marketing and public relations agency Dixon Schwabl is pleased to announce the promotion of Paul Gangarossa to public relations and content manager and Sarah Warren to public relations specialist.
As public relations and content manager, Gangarossa will continue to help a wide variety of clients develop strategic goals and brand messages through the execution of public relations, media relations, social media advertising and content development. He’ll work closely with clients to establish goals and identify the best tactics and methods to achieve attainable and measurable results on all public relations and content marketing initiatives.
Gangarossa has more than a decade of experience in the communications industry, working for several years in the journalism and marketing fields before joining Dixon Schwabl in 2015 as public relations executive and brand journalist. In his previous role, Gangarossa led the day-to-day public relations efforts on multiple accounts, including content and social media strategy development. He earned his bachelor’s degree from Ithaca College in 2005 and resides in the city of Rochester with his wife, Caitlynn, and daughter, Clover.
In her new role as public relations specialist, Warren is responsible for the day-to-day management and execution of public relations plans and strategies for clients in consumer and not-for-profit sectors. She’ll work strategically to enhance her clients’ presence in online and offline channels through media relations practices and social media strategy development. Warren’s other responsibilities include providing counsel on how to achieve campaign goals and results.
Warren joined the Dixon Schwabl team in 2015 as public relations assistant after interning at the agency. Most recently, she worked as the agency’s public relations coordinator, where she managed public relations initiatives for several small to medium-sized accounts. Outside of the office, Warren spends her time volunteering in the community as a member of the marketing committee for the Women’s Foundation of Genesee Valley. She earned her Bachelor of Arts in communication and English from the State University of New York at Geneseo and resides in Fairport with her husband, Geoff.