Full-service advertising, marketing and public relations agency Dixon Schwabl is pleased to announce the promotion of Arica Marfoglia to senior digital media manager.
In her new role, Marfoglia will serve as media lead for assigned clients, creating holistic digital media strategy, including programmatic, online video, search and paid social. She will be responsible for leading measurement planning and reporting for digital media clients. In addition, Marfoglia will participate in new business presentations and serve as an internal expert for digital media.
Marfoglia has nearly 15 years of experience in the advertising industry, with extensive knowledge in digital marketing. She has been with Dixon Schwabl since 2015, when she joined the team as digital media manager. Prior, she spent 10 years honing her skills with Gelia-Media Inc. as online media specialist/search engine marketing specialist.
Marfoglia earned her Bachelor of Arts in communication from the State University of New York at Oswego and became a Google-certified AdWords professional in 2008. She resides in Rochester.