Dixon Schwabl is pleased to announce two hires and two promotions: Lydia Rugaber as assistant account executive and Megan Manzari as public relations supervisor; Paul Gangarossa has been promoted to public relations and content supervisor and Pete Wayner to production supervisor.
In her new role, Rugaber will assist in the planning and execution of client projects. She earned her Master of Business Administration and Bachelor of Science in marketing from Le Moyne College. Rugaber returns to the Dixon Schwabl team after her events internship in 2017. Outside of work, she enjoys volunteering at community events like Fairport Canal Days and Fairport Oktoberfest, as well as in the KidZone at her church, Cross Creek. Rugaber resides in Fairport.
As public relations supervisor, Manzari will manage the strategy and execution for public relations accounts. She brings eight years of experience to her new role and joins the team from Text100, where she served as account manager. Manzari earned her Bachelor of Science in graphic media from Rochester Institute of Technology. Outside of work, she serves on the board for Christopher’s Challenge. Manzari resides in Fairport.
In his expanded role of public relations and content supervisor, Gangarossa will be responsible for leading strategy on public relations and content marketing accounts. He has more than a decade of experience in media and marketing, and has been with Dixon Schwabl since 2015. Gangarossa most recently served as public relations and content manager.
Gangarossa earned his Bachelor of Arts in journalism from Ithaca College and is pursuing a Master of Science in strategic marketing from Roberts Wesleyan College with intent to graduate in 2021. He resides in Rochester with his wife, Caitlynn, and daughter, Clover.
In his expanded role of production supervisor, Wayner will be responsible for concepting, shooting and editing documentary-style and scripted videos for clients. He most recently served as content manager and has been with Dixon Schwabl since 2015. In addition, Wayner is a cocktail columnist for 585 Magazine and contributing writer for CITY Newspaper and Edible Finger Lakes.
He earned his Bachelor of Arts in communication and journalism from SUNY Geneseo and Master of Arts in magazine, newspaper and online journalism from S.I. Newhouse School of Public Communications at Syracuse University. Wayner resides in Rochester.