Digital Team Celebrates Hires and Promotion

Dixon Schwabl is pleased to announce one promotion and two hires to its digital department: Amanda Hays as digital designer and David York as paid search specialist; Mike McGinnis has been promoted to content marketing manager.

As digital designer, Hays will create media for the content team, including social media and blog graphics. She will also work with the web team to design landing pages. Hays brings three years of experience to her new role and joins the team from The Verdi Group, where she served as web designer and developer. 

Hays earned her Bachelor in Fine Arts in design from Alfred University. She volunteers at The Father’s House, photographing Sunday service and other events, singing and playing guitar on the worship team, and managing the church’s social media page. Hays resides in Greece with her husband, Phil. 

In his new role, York will manage search engine optimization through paid and targeting methods. He will be responsible for tracking, reporting and analyzing website data while testing and implementing different strategies to achieve campaign goals. 

York earned his Bachelor of Science in business administration from Nazareth College and Associate of Science in business administration from Monroe Community College. Outside the office, York coaches high school girls lacrosse at Aquinas Institute and youth girl’s lacrosse through Common Goal Lacrosse Club. York resides in Rochester. 

In his expanded role of content marketing manager, McGinnis will be responsible for content ideation and creation across multiple agency teams, including content, creative and studio production. McGinnis is the executive producer and co-host of the agency’s biweekly video series, Marketing Mimosas. He has been with Dixon Schwabl since 2015 and most recently served as content marketing specialist.

McGinnis earned his Bachelor of Science in marketing from Roberts Wesleyan College. He resides in Rochester. 

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