Technically, sports, entertainment and events aren’t life necessities. Despite what some ardent sports fans might say.
To participate, customers need to spend discretionary dollars. That’s why you have to ensure your market understands that your offering is truly worthwhile. Promoting and advertising rational benefits isn’t enough; you need to address emotional needs, as well. After all, these categories are based on satisfying cravings for fun, stimulation and thrills.
Our client experience in this area includes branding, strategy, interactive, advertising, media planning and buying, public relations, social media and more. The work we’ve done in this space has brought more people to client venues and events and more sponsors to their VIP suites.
the hard marketing metrics
to prove our ROI.
If you need to generate some “must-see/must-go” buzz for your brand, we should talk.
Select Sports, Entertainment & Events Clients
- Delaware North
- PGA of America
- The Great New York State Fair
- Kennedy Space Center
- RBC Heritage
- Finger Lakes Gaming & Racetrack
- Elite Alliance
- Hamburg Casino
- Constellation Brands—Marvin Sands Performing Arts Center (CMAC)