Our experience with B2B marketing began soon after the agency first opened its doors and now runs the gamut from telecom and food processing to security systems, professional services and much more.
We’ve helped numerous clients secure buy-in from the sales team, map their customer journey, then deliver creative content and programs to activate leads at each touchpoint, moving them through the sales funnel—awareness, interest, consideration, purchase and brand loyalty.
Moreover, we can track, analyze and optimize activity at each stage of the funnel. This allows us to identify moments when prospects are interacting with content and automatically share those leads with the sales force.
Our in-house analytics team is well-versed in lead scoring to prioritize sales-qualified prospects. And they’re able to integrate client CRM programs (e.g., Salesforce) with marketing automation software (e.g., Marketo) with client websites to deliver enhanced personalization.
Ultimately, it’s all about using the best strategies and technologies to reach the right decision-maker with the right message at the right time. Right?
Select Business 2 Business Clients
- Waste Harmonics
- AeroSafe Global
- Frontier Business
- Master Lock
- Sentry Safe
- Greater Rochester Chamber of Commerce
- Access Spectrum
- American Packaging
- Baldwin Richardson Foods
- Bergmann Associates
- Greater Rochester Enterprise
- Mengel Metzger Barr
- Delaware North