The Rise of Digital Advertising

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As a member of Buffalo Business First Leadership Trust, I’m lucky enough to share the trends I’m seeing in advertising and marketing. I was recently featured in Buffalo Business First, outlining why digital advertising is going to the next level with strategic consumer engagement. You can read the piece here.

Looking to skim? There are plenty of interesting tidbits inside the article, but here’s the gist:

1. Spending is going up! According to an eMarketer study conducted in February 2019, US advertisers will spend more than $129 billion on digital advertising, compared to the $109 billion they’ll spend on traditional” advertising via television, radio and print media this year.

2. There’s still a place for more traditional methods (PR, creative and branding), but over the past five years, our agency has seen tremendous growth in marketing automation, content marketing and data analytics. With everything working together, we can bring innovative campaigns to life—like our work with the RBC Heritage that generated a 22% jump in online ticket sales.

3. Marketers truly need to understand their customer or prospect pain points and how they can solve for those issues and earn their attention.

It’s been a glorious fall so far for Mike. His hometown Sabres sit atop the NHL and the Bills are one of the surprise teams in the NFL!

Mike Schwabl

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