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And a state of mind.

Welcome to The Slide. Our POV on marketing, all things Dixon Schwabl and whatever else strikes our fancy. No ticket needed, so take the ride.

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August 5, 2015

Nowadays, there's no such thing as just one size in Web design. A lot of conversation about the fold tends to be about how we can manage to display all of the things that we think belong on a particular page. In a mobile-friendly world, here are some of the thoughts that are regularly included in that conversation.
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July 22, 2015

When I say that I worked in radio and TV traffic, most people think I provided the traffic reports for the morning rush-hour commuters. What I really did was schedule and control the commercials that played during a station's commercial break ... and it has completely changed the way I listen to radio or watch TV.
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July 1, 2015

I'm a CrossFitter. My colleague does yoga. Agencies can learn a lot from these contrasting fitness regimens.
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June 17, 2015

Young women are exposed to hundreds of advertisements a day, many of which fall short of portraying women in a way that promotes empowerment, confidence and self-worth. Many believe that women, starting at a young age, underestimate their own abilities. But with the help of two other mothers, I'm working to change that.
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June 10, 2015

When The Tonight Show Starring Jimmy Fallon premiered in February 2014, people were unsure of how he'd handle the show, but he just gets it.
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May 27, 2015

By now, you've almost certainly listened to (or heard of) Serial. It's the most-downloaded podcast ever. As the host of Dixon Schwabl's podcast, I felt I had to weigh in and say: Serial could very well be the greatest podcast of all time. Yet, I'm going to suggest something a little strange. I think Serial should call it a day. You read that right: Serial should not pursue a second season.
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May 13, 2015

The other day, I used a bad word in a text message. A very bad word. I thought I was venting to my husband, but 10 minutes after I hit send, I realized that I dropped that very bad word on my daughter's kindergarten teacher. What a valuable lesson I learned ...
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May 6, 2015

With a global economy and changing industries, there are unprecedented numbers of employees representing different age ranges at work today. While there are labels for every group—The Greatest Generation, The Silent Generation and Baby Boomers, as well as Generations X, Y and eventually even Z—it's truly a new era in the workplace with potential for multiple generations to be working side-by-side.
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April 29, 2015

"So you just, like, put the words on the ads. Right?" I get comments like this on a regular basis when talking to people outside of the advertising world. Granted, as a copywriter, I'm thankful it isn't more along the lines of "Copyrighter? You grant exclusive legal rights to original works of art?" Not quite. At the end of the day, yes, I put the words on the ads. But that's only half of my job.
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April 22, 2015

If you were a teenage girl in the late '80s and early '90s, you know a thing or two about big hair. As I reflect back on the hours I spent each day sculpting my own hair-tastic style, I see now that the process of building that mountainous lion's mane is similar to the process of being successful in today's public relations environment.
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