A thrilling ride.
And a state of mind.

Welcome to The Slide. Our POV on marketing, all things Dixon Schwabl and whatever else strikes our fancy. No ticket needed, so take the ride.


September 2, 2015

A recent list was released from The Muse that made me take a pause. In the article, writer Aja Frost identified three words to leave out of your next email. These everyday words can inadvertently make the tone of your writing or request seem rude ...
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August 26, 2015

Before I started designing, I thought I would be a writer. As a writer, I knew when a piece was done because I couldn’t take anything else out; every word had a purpose. What’s the bare minimum that I can include? I learned the answer in my favorite joke ...
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August 19, 2015

It's not the destination that matters. It's not the journey, either. It's not the vehicle, the passengers or the weather. When it comes to road trips, only one thing counts: The playlist.
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August 12, 2015

As a basketball coach, the number five always appealed to me. There's a certain romance to it. With only five players on the court, everyone plays a role. No one can hide from pressure. Most of all, the intricacies of each player's game cannot be ignored. Is he a scorer? Does he rebound? In marketing, there's a similar feeling.
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August 5, 2015

Nowadays, there's no such thing as just one size in Web design. A lot of conversation about the fold tends to be about how we can manage to display all of the things that we think belong on a particular page. In a mobile-friendly world, here are some of the thoughts that are regularly included in that conversation.
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July 22, 2015

When I say that I worked in radio and TV traffic, most people think I provided the traffic reports for the morning rush-hour commuters. What I really did was schedule and control the commercials that played during a station's commercial break ... and it has completely changed the way I listen to radio or watch TV.
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July 1, 2015

I'm a CrossFitter. My colleague does yoga. Agencies can learn a lot from these contrasting fitness regimens.
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June 17, 2015

Young women are exposed to hundreds of advertisements a day, many of which fall short of portraying women in a way that promotes empowerment, confidence and self-worth. Many believe that women, starting at a young age, underestimate their own abilities. But with the help of two other mothers, I'm working to change that.
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June 10, 2015

When The Tonight Show Starring Jimmy Fallon premiered in February 2014, people were unsure of how he'd handle the show, but he just gets it.
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May 27, 2015

By now, you've almost certainly listened to (or heard of) Serial. It's the most-downloaded podcast ever. As the host of Dixon Schwabl's podcast, I felt I had to weigh in and say: Serial could very well be the greatest podcast of all time. Yet, I'm going to suggest something a little strange. I think Serial should call it a day. You read that right: Serial should not pursue a second season.
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