A thrilling ride.
And a state of mind.

Welcome to The Slide. Our POV on marketing, all things Dixon Schwabl and whatever else strikes our fancy. No ticket needed, so take the ride.

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November 4, 2015

Have you ever been turned off after seeing the same actors playing different roles in different commercials? One minute, you’re admiring the young entrepreneur who used XYZ service to start his own dog-grooming business, and then two commercial breaks into your show he’s singing the praises of ABC shipping and how it helps him run his manufacturing company. So much for truth in advertising.
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October 30, 2015

​So, what has changed the most in video production over the past few decades? My answer is this: pretty much everything. Except for, of course, what’s most important.
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October 15, 2015

... And even after all this time, after all these life-altering moments of change, I feel exactly the same. Why? Because I’m what I like to call a “Change Chameleon.”
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September 30, 2015

If you’re into fashion like I am, you know things change fast. Just when you find the outfit that goes perfectly with those art deco Louis Vuitton shoes, the trend changes to minimalism. Google’s algorithm is just as fast.
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September 16, 2015

News used to travel fast. Now, it travels at light speed. One tweet can be seen by thousands in seconds. A professional baseball player was brought to tears by information a fan gathered from Twitter. The team and coaching staff were befuddled, with no idea what was happening or how to handle the situation.
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September 9, 2015

Cecil the Lion was an effective catalyst for change because he was one lion, with a name, a face and a story. When trying to capture interest, big numbers are impressive, but they rarely illicit an actionable emotional response.
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September 2, 2015

A recent list was released from The Muse that made me take a pause. In the article, writer Aja Frost identified three words to leave out of your next email. These everyday words can inadvertently make the tone of your writing or request seem rude ...
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August 26, 2015

Before I started designing, I thought I would be a writer. As a writer, I knew when a piece was done because I couldn’t take anything else out; every word had a purpose. What’s the bare minimum that I can include? I learned the answer in my favorite joke ...
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August 19, 2015

It's not the destination that matters. It's not the journey, either. It's not the vehicle, the passengers or the weather. When it comes to road trips, only one thing counts: The playlist.
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August 12, 2015

As a basketball coach, the number five always appealed to me. There's a certain romance to it. With only five players on the court, everyone plays a role. No one can hide from pressure. Most of all, the intricacies of each player's game cannot be ignored. Is he a scorer? Does he rebound? In marketing, there's a similar feeling.
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