A thrilling ride.
And a state of mind.

Welcome to The Slide. Our POV on marketing, all things Dixon Schwabl and whatever else strikes our fancy. No ticket needed, so take the ride.

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April 1, 2016

It should be concerning to the MLB that Bryce Harper, a 23-year-old baseball superstar and one of the faces of their league, has fewer followers than Tyson Chandler, an aging NBA journeyman.
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March 21, 2016

Now, when brands have a story, they have a choice: Do we share it "old school" style with a release to the media first and let them break it? Or do WE tell the story first through our own owned and shared channels?
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March 11, 2016

Break out the sunblock! I’m in Disney this week for the Ragan Social Media Conference for PR, Marketing and Corporate Communications. We’ve got a loaded speaker list from all walks of marketing. This was a great conference last year so I’m thrilled to be back.
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February 25, 2016

The only thing ​North Carolina State University and Keuka College had in common was their team name. That is, until NC State strong-armed Keuka into forfeiting its name under the pretense of protecting that brand ...
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February 10, 2016

We’ve all become so accustomed to a million distractions that our minds are now re-wired to look for distractions. And that’s why billboards are perfect.
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January 20, 2016

When put into perspective, business— like bowling— is simply a game.
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January 6, 2016

It's no secret that my husband, daughter and I are huge fans of The Avett Brothers, and a lot of people have asked me why. Instead of talking about their music, I always find myself talking about a few things they could teach us about branding.
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December 16, 2015

While making excuses and rationalizing missteps is not unique to the business world, it is evident that creating a workplace culture that empowers employees and adheres to core values can help avoid the propensity to “excuse” or bow out of responsibilities to improve the work environment.
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December 9, 2015

How to get in the right frame of mind to liberate your natural, creative genius.
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November 18, 2015

​How many times a day do you check your smartphone? Now think about how often you check your phone every hour. If you’re anything like me, you probably check it so frequently during the day that it’s impossible to count! And you’re not alone in your smartphone addiction.
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