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Welcome to The Slide. Our POV on marketing, all things Dixon Schwabl and whatever else strikes our fancy. No ticket needed, so take the ride.
The Latest
Spotify Nails Content Marketing with Wrapped
12 . 05 . 19 – ANDREW KNOBLAUCH, SOCIAL MEDIA
The music-streaming service Spotify owns December with “Wrapped”—a nearly perfect content marketing play.


08 . 27 . 19
Stop Saying the B Word: Killing the E-Blast
Emily Benson, MarTech

08 . 14 . 19
It’s the Story, Stupid
Mike Schwabl, Managing Partne…

06 . 20 . 19
10 Years, 4 Important Causes
Kim Allen, Managing Partners

06 . 10 . 19
Four Elements of Crisis Relief
Nadine General, Public Relati…

04 . 09 . 19
These Aren’t the Words You’re Looking For
Jen Moritz, Creative

04 . 02 . 19
Breaking Barriers for Untapped Talent
Ann McAllister, Creative

03 . 28 . 19
A Pre-Game Pep Talk for Marketers
Ryan Bush, Production

03 . 19 . 19
12 Ways to Write Better Email Subject Lines
Nicole Dominguez