<![CDATA[Dixon Schwabl | The Slide]]> http://dixonschwabl.com/ Dixon Schwabl blog en Copyright 2018 2018-05-24T12:04:03-04:00 <![CDATA[A Website is More than a Website]]>https://dixonschwabl.com/blog/a-website-is-more-than-a-website https://dixonschwabl.com/blog/a-website-is-more-than-a-website 03 . 16 . 18 – ,

Let’s take a second to look at eight things that go into a successful, viable website after 30 years of perfecting the craft.

Thinkstockphotos 888729052
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<![CDATA[Even Celebs Need Media Training]]>https://dixonschwabl.com/blog/even-celebs-need-media-training https://dixonschwabl.com/blog/even-celebs-need-media-training 02 . 02 . 18 – ,

A little prep can prevent a lot of cringe-worthy interview gaffes, even if you live in the limelight. 

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<![CDATA[How Much is Facebook's News Feed Actually Changing?]]>https://dixonschwabl.com/blog/how-much-is-facebooks-news-feed-actually-changing https://dixonschwabl.com/blog/how-much-is-facebooks-news-feed-actually-changing 01 . 17 . 18 – ,

While the rules may change, solid storytelling still wins the day.

Fb News Feed
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<![CDATA[Time to Look Back on the Bills' Drought and Smile]]>https://dixonschwabl.com/blog/time-to-look-back-on-the-bills-drought-and-smile https://dixonschwabl.com/blog/time-to-look-back-on-the-bills-drought-and-smile 01 . 05 . 18 – ,

In 1999, the word Miracle” became synonymous with Disaster” as the Buffalo Bills’ playoff drought officially began in heartbreak. Now that that’s over, we can all look back and smile.

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<![CDATA[Leveraging Growth from Your Seat at the Table]]>https://dixonschwabl.com/blog/leveraging-growth-from-your-seat-at-the-table-and-other-buzzwords https://dixonschwabl.com/blog/leveraging-growth-from-your-seat-at-the-table-and-other-buzzwords 12 . 20 . 17 – ,

Spoiler Alert: This article relies heavily on buzzwords.

Seat At The Table
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<![CDATA[Pitch? Please. Get Smart with PR in 2018]]>https://dixonschwabl.com/blog/pitch-please-get-smart-with-pr-in-2018 https://dixonschwabl.com/blog/pitch-please-get-smart-with-pr-in-2018 12 . 14 . 17 – ,

For better ROI, get off your mass media hunt and get targeted.

Check That Out
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<![CDATA[10 Brands That Crush the 404 Error Page Game]]>https://dixonschwabl.com/blog/10-brands-that-crush-the-404-error-page-game https://dixonschwabl.com/blog/10-brands-that-crush-the-404-error-page-game 11 . 07 . 17 – ,

When the little details matter to a brand, the brand starts to matter to the consumer. Even when it comes to 404 Error pages. Most brands want to limit the presence of a mistake, but these 10 brands embraced 404 Errors as just another path to customer loyalty. 

404 Errors 638702090
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<![CDATA[What You Need to Know About Netflix & Nielsen]]>https://dixonschwabl.com/blog/what-you-need-to-know-about-netflix-nielsen https://dixonschwabl.com/blog/what-you-need-to-know-about-netflix-nielsen 10 . 26 . 17 – ,

Nielsen — the standard in TV ratings — announced they’ll be able to monitor viewer data from Netflix subscribers, which was previously held close to the vest. The unexpected move brings with it a possible ripple effect across the programmatic landscape. 

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<![CDATA[Let the Customer Decide Which Marketing is Best with A/B Testing]]>https://dixonschwabl.com/blog/let-the-customer-decide-which-marketing-is-best-with-a-b-testing https://dixonschwabl.com/blog/let-the-customer-decide-which-marketing-is-best-with-a-b-testing 09 . 25 . 17 – ,

It’s impossible for a marketer to understand the nuances of every segment of every target market for a wide range of products. Consumer preferences can change based on demographics, location, age and myriad other factors. Lack of understanding in a specific market forces us to make gut decisions” based on our personal experiences and allowing our own bias to interfere with the marketing message. 

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<![CDATA[Analytics: Not Just for Geeks Anymore]]>https://dixonschwabl.com/blog/analytics-not-just-for-geeks-anymore https://dixonschwabl.com/blog/analytics-not-just-for-geeks-anymore 09 . 05 . 17 – ,

You don’t have to be a geek … to make marketing analytics work for you.

Analytics Martech
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<![CDATA[7 Web Design Trends We Love (Plus a Few We Hate)]]>https://dixonschwabl.com/blog/7-web-design-trends-we-love-plus-a-few-we-hate https://dixonschwabl.com/blog/7-web-design-trends-we-love-plus-a-few-we-hate 09 . 05 . 17 – ,

Here are seven web design trends we love, plus a few we could do without.

7 Web Design
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<![CDATA[30 Years of Making it Happen]]>https://dixonschwabl.com/blog/30-years-of-making-it-happen https://dixonschwabl.com/blog/30-years-of-making-it-happen 08 . 24 . 17 – ,

Dixon Schwabl is celebrating 30 years of successfully serving clients across the USA. Wow.

02045 Rbj Shoot 8784
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<![CDATA[The Proof is in the Proofing]]>https://dixonschwabl.com/blog/proofing https://dixonschwabl.com/blog/proofing 07 . 20 . 17 – ,

Recent protests at The New York Times reinforce the value copy editors bring to the final product—whether it’s for The Gray Lady or an agency client.

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