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September 12, 2017

Content marketers need to understand something: You don't always need to be pitching your product to make a sale. To prove it, let's have a drink.
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September 7, 2017

Content Marketing and Social Media Supervisor Andrew Knoblauch is feeling a bit claustrophobic. The population of Content Marketing World — both the event and the actual marketing landscape — is enjoying a Baby Boomer-esque moment in time. And the data tells us why.
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August 4, 2016

Coordinating the annual Finger Lakes Wine and Craft Beer Festival is more than renting tents and lining up wineries and breweries to dish out samples. Much more. And the Type-A members of the events team at Dixon Schwabl make it happen with spreadsheets, caffeine and fountains of support from the agency and the Canandaigua community.
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June 14, 2016

If you had $26.2 billion lying around this weekend, you could’ve purchased LinkedIn. Too late. The deal is done and Microsoft made its largest acquisition in company history. Now, we’ve got a few ideas for how Microsoft can take it to the next level.
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May 26, 2016

So you have this project that has potential for being something really great. The only problem is [fill in the blank]. A miniscule budget? Impossibly rigid guidelines? Little or no resources? How about all of the above (and more), you say? Perfect.
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April 8, 2016

Copy editor Jen Moritz feels ways about words and grammars and such. Recently, she sent an all-staff email about some of the most common mistakes she sees. It's spring cleaning for your mind.
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April 1, 2016

It should be concerning to the MLB that Bryce Harper, a 23-year-old baseball superstar and one of the faces of their league, has fewer followers than Tyson Chandler, an aging NBA journeyman.
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March 21, 2016

Now, when brands have a story, they have a choice: Do we share it "old school" style with a release to the media first and let them break it? Or do WE tell the story first through our own owned and shared channels?
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February 25, 2016

The only thing ​North Carolina State University and Keuka College had in common was their team name. That is, until NC State strong-armed Keuka into forfeiting its name under the pretense of protecting that brand ...
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February 10, 2016

We’ve all become so accustomed to a million distractions that our minds are now re-wired to look for distractions. And that’s why billboards are perfect.
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