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August 22, 2016

Out of all the incredible insight I gained from writers who’d been at their craft far longer than I have, there was one powerful message that had a lasting impression.
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August 4, 2016

Coordinating the annual Finger Lakes Wine and Craft Beer Festival is more than renting tents and lining up wineries and breweries to dish out samples. Much more. And the Type-A members of the events team at Dixon Schwabl make it happen with spreadsheets, caffeine and fountains of support from the agency and the Canandaigua community.
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May 26, 2016

So you have this project that has potential for being something really great. The only problem is [fill in the blank]. A miniscule budget? Impossibly rigid guidelines? Little or no resources? How about all of the above (and more), you say? Perfect.
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April 22, 2016

Hate him or love him, Trump’s brand is real. Forty years of telling people he’s successful, showing people he’s successful and living his success has sunk in.
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April 13, 2016

The Best of the Web Awards were held this morning in Rochester. And while there were several deserving winners, we thought there should be one more. So, we gave away an Apple Watch. Click to find out who won!
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April 8, 2016

Copy editor Jen Moritz feels ways about words and grammars and such. Recently, she sent an all-staff email about some of the most common mistakes she sees. It's spring cleaning for your mind.
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March 21, 2016

Now, when brands have a story, they have a choice: Do we share it "old school" style with a release to the media first and let them break it? Or do WE tell the story first through our own owned and shared channels?
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February 25, 2016

The only thing ​North Carolina State University and Keuka College had in common was their team name. That is, until NC State strong-armed Keuka into forfeiting its name under the pretense of protecting that brand ...
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February 10, 2016

We’ve all become so accustomed to a million distractions that our minds are now re-wired to look for distractions. And that’s why billboards are perfect.
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January 20, 2016

When put into perspective, business— like bowling— is simply a game.
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