February 2, 2018

The gloves are officially off as the DS content and social media teams give their 100 percent honest opinions on what's coming this year.
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January 17, 2018

While the rules may change, solid storytelling still wins the day.
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December 14, 2017

For better ROI, get off your mass media hunt and get targeted.
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October 26, 2017

Nielsen — the standard in TV ratings — announced they'll be able to monitor viewer data from Netflix subscribers, which was previously held close to the vest. The unexpected move brings with it a possible ripple effect across the programmatic landscape.
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September 25, 2017

It’s impossible for a marketer to understand the nuances of every segment of every target market for a wide range of products. Consumer preferences can change based on demographics, location, age and myriad other factors. Lack of understanding in a specific market forces us to make “gut decisions” based on our personal experiences and allowing our own bias to interfere with the marketing message.
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September 12, 2017

Content marketers need to understand something: You don't always need to be pitching your product to make a sale. To prove it, let's have a drink.
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September 7, 2017

Content Marketing and Social Media Supervisor Andrew Knoblauch is feeling a bit claustrophobic. The population of Content Marketing World — both the event and the actual marketing landscape — is enjoying a Baby Boomer-esque moment in time. And the data tells us why.
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September 5, 2017

Here are seven web design trends we love, plus a few we could do without.
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June 20, 2017

Marketing automation caters content to convert prospects into customers by learning how each one wants to be reached
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August 22, 2016

Out of all the incredible insight I gained from writers who’d been at their craft far longer than I have, there was one powerful message that had a lasting impression.
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