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October 26, 2017

Nielsen — the standard in TV ratings — announced they'll be able to monitor viewer data from Netflix subscribers, which was previously held close to the vest. The unexpected move brings with it a possible ripple effect across the programmatic landscape.
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September 25, 2017

It’s impossible for a marketer to understand the nuances of every segment of every target market for a wide range of products. Consumer preferences can change based on demographics, location, age and myriad other factors. Lack of understanding in a specific market forces us to make “gut decisions” based on our personal experiences and allowing our own bias to interfere with the marketing message.
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September 12, 2017

Content marketers need to understand something: You don't always need to be pitching your product to make a sale. To prove it, let's have a drink.
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September 7, 2017

Content Marketing and Social Media Supervisor Andrew Knoblauch is feeling a bit claustrophobic. The population of Content Marketing World — both the event and the actual marketing landscape — is enjoying a Baby Boomer-esque moment in time. And the data tells us why.
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September 5, 2017

Here are seven web design trends we love, plus a few we could do without.
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June 20, 2017

Marketing automation caters content to convert prospects into customers by learning how each one wants to be reached
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August 22, 2016

Out of all the incredible insight I gained from writers who’d been at their craft far longer than I have, there was one powerful message that had a lasting impression.
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August 4, 2016

Coordinating the annual Finger Lakes Wine and Craft Beer Festival is more than renting tents and lining up wineries and breweries to dish out samples. Much more. And the Type-A members of the events team at Dixon Schwabl make it happen with spreadsheets, caffeine and fountains of support from the agency and the Canandaigua community.
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June 14, 2016

If you had $26.2 billion lying around this weekend, you could’ve purchased LinkedIn. Too late. The deal is done and Microsoft made its largest acquisition in company history. Now, we’ve got a few ideas for how Microsoft can take it to the next level.
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May 26, 2016

So you have this project that has potential for being something really great. The only problem is [fill in the blank]. A miniscule budget? Impossibly rigid guidelines? Little or no resources? How about all of the above (and more), you say? Perfect.
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