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September 25, 2017

It’s impossible for a marketer to understand the nuances of every segment of every target market for a wide range of products. Consumer preferences can change based on demographics, location, age and myriad other factors. Lack of understanding in a specific market forces us to make “gut decisions” based on our personal experiences and allowing our own bias to interfere with the marketing message.
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September 7, 2017

Content Marketing and Social Media Supervisor Andrew Knoblauch is feeling a bit claustrophobic. The population of Content Marketing World — both the event and the actual marketing landscape — is enjoying a Baby Boomer-esque moment in time. And the data tells us why.
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