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October 12, 2017

Dennis Organ defined Organizational Citizenship Behaviors as “individual behavior that is discretionary, not directly or explicitly recognized by the formal reward system, and that in the aggregate promotes the effective functioning of the organization.” It’s about doing the right thing and going above and beyond to benefit yourself, your coworkers and your organization.
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September 28, 2017

In what could be Twitter's 'Jump-the-Shark' moment, the social media pioneer is debuting a new 280-character limit that has people everywhere wondering why. In a space that heralded brevity, users (like us) are coming to terms with a new kind of character-counter anxiety.
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September 25, 2017

It’s impossible for a marketer to understand the nuances of every segment of every target market for a wide range of products. Consumer preferences can change based on demographics, location, age and myriad other factors. Lack of understanding in a specific market forces us to make “gut decisions” based on our personal experiences and allowing our own bias to interfere with the marketing message.
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September 12, 2017

Content marketers need to understand something: You don't always need to be pitching your product to make a sale. To prove it, let's have a drink.
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September 7, 2017

Content Marketing and Social Media Supervisor Andrew Knoblauch is feeling a bit claustrophobic. The population of Content Marketing World — both the event and the actual marketing landscape — is enjoying a Baby Boomer-esque moment in time. And the data tells us why.
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September 5, 2017

Here are seven web design trends we love, plus a few we could do without.
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September 5, 2017

​You don't have to be a geek … to make marketing analytics work for you.
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August 24, 2017

Dixon Schwabl is celebrating 30 years of successfully serving clients across the USA. Wow.
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July 11, 2017

Google and Facebook gobble up ad dollars, while Amazon goes grocery shopping in this edition of the DS Digital High Five.
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July 3, 2017

Recent protests at The New York Times reinforce the value copy editors bring to the final product—whether it's for The Gray Lady or an agency client.
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