December 28, 2016

Social media is always changing. And, 2017 will be no different. Certain trends—like Facebook’s continued algorithm changes, the rise of virtual reality, live video and the continued rapid growth of Snapchat—are expected for 2017. However, what are five social media trends you might not be expecting in the new year?
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September 23, 2016

The "chip economy" at Dixon Schwabl has been an agent of appreciation, a powerful tool in reinforcing collaboration at every turn.
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August 22, 2016

Out of all the incredible insight I gained from writers who’d been at their craft far longer than I have, there was one powerful message that had a lasting impression.
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August 4, 2016

Coordinating the annual Finger Lakes Wine and Craft Beer Festival is more than renting tents and lining up wineries and breweries to dish out samples. Much more. And the Type-A members of the events team at Dixon Schwabl make it happen with spreadsheets, caffeine and fountains of support from the agency and the Canandaigua community.
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July 25, 2016

Even perennial party boy and country music superstar Kenny Chesney notes on his song “Noise” the constant strain of ordinary sounds interrupting everyday life, lamenting that “we can’t turn it off” and it is “drowning out all the dreams of this Tennessee boy.”
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June 14, 2016

If you had $26.2 billion lying around this weekend, you could’ve purchased LinkedIn. Too late. The deal is done and Microsoft made its largest acquisition in company history. Now, we’ve got a few ideas for how Microsoft can take it to the next level.
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June 7, 2016

He was The Greatest, The People’s Champion and so much more. I never saw Muhammad Ali in his prime, only the man silenced by a ruthless disease called Parkinson’s. Since his passing, I’ve taken a deep dive into the life of Muhammad Ali to find the traits that made him the man he was. After all, he was The Greatest, and I think that’s something we should all strive to be.
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May 26, 2016

So you have this project that has potential for being something really great. The only problem is [fill in the blank]. A miniscule budget? Impossibly rigid guidelines? Little or no resources? How about all of the above (and more), you say? Perfect.
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May 5, 2016

Sheri Mitchell, a media traffic manager here at DS, was awarded the Lifestyle Change Award at this year’s Rochester Heart Walk & Run. Each year, the award recognizes one male and one female who have made positive changes impacting their quality of life and improving their health.
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April 28, 2016

There’s no way to know if my first idea is my best idea until I march it onstage with 20 other ideas to see which one gets the part. Sometimes it’s 10 other ideas, sometimes 50, but an idea never jumps from that mental stage to the finished page without first facing a lot of competition.
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