Welliver Brand Family

When this established construction management company wanted to build greater awareness and open the door to more opportunities, our research determined that a brand renovation was in order. Enter our brand architects who drafted a precise strategy—both cosmetic and fundamental—for an impactful transition.

Leveraging the family reputation and informal moniker, we shortened the company name from Welliver McGuire, and added a defining qualifier of key offerings. A revised palette breathed new color into the industry leader, while the refined logo design suggested a modernized direction.