Watkins Glen International Partnership Summary Tool

At the conclusion of every racing season, Watkins Glen International produced a 200+ page summary for each of its major sponsorship partners which outlined the value they received through their partnership with WGI. We were challenged to create a cost-effective, customizable and easily updated alternative to this printed document. The result is an interactive, web-based tool that allows users to play videos and audio clips, download PDFs and see content tailored for each sponsorship partner. By replacing the printed booklet with an engaging website, we’re not only able to save the client time and money, we help position WGI as a forward-thinking, innovative and technologically sophisticated racetrack.