Watkins Glen International "Bring It" Campaign

As America’s first road course, Watkins Glen International has a well-earned reputation among racing fans. The client challenged us to expand that fan base, positioning The Glen as the family-friendly destination of choice and to create an easy-to-assemble brochure display that could be used by its partner companies.   

The resulting "Bring It" campaign married a gritty NASCAR feel with fan- and family-focused messaging on posters, print ads and billboards. The 3-D point-of-purchase display utilized brand elements as well as the track’s trademark blue guardrail.