Tobacco Free NYS Integrated Campaign

Our challenge was to create a campaign that wasn’t anti-cigarette, but that called attention to the insidious impact the marketing of cigarettes has on the most impressionable among us.

Our answer was an integrated campaign that focused on tobacco marketing through the eyes of the children that are so heavily influenced by it. Print and banner ads, outdoor advertising, and radio spots worked together to tell a frightening tale, direct viewers to the organization’s website and fire up the need for change.