Tobacco Free NYS Billboard Series

One of the side effects of indoor smoking bans is an increasing problem with cigarette butts on our playgrounds, playing fields and in our parks. Tobacco Free NYS engaged us to do something about it. The outdoor advertising that resulted appealed to smoking adults through the earnest appeals of kids who are the victims of their carelessness. It will take many months to measure the impact of the campaign on the reduction of cigarette litter, but only a quick glance to measure its emotional impact.