
Ron Friedman, Ph.D.
Vice President, Research & Strategic Planning
Interests: Market research, consumer insights, polling
Why did you choose a career in advertising?
I enjoy learning how people think, and in this industry, we’re always learning.
What made you want to work at Dixon Schwabl?
The commitment to being a great place to work. There’s a fundamental understanding here that happier employees are more creative, loyal and productive.
If you could have one superpower, what would it be?
See the future before I make a decision.
What is your life motto?
If you’re the smartest person in the room, you’re in the wrong room.
If you could sum up your personality in one word, what would that word be?
Resilient




