Nazareth College Arts Center Dance Festival Brochure

To help launch and define Rochester’s newest must-experience event that we identified as “The Ultimate Dance Destination,” no ordinary brochure would do. In keeping with the concept of movement, we designed a unique, stepped-accordion pocket folder with colorful images and information unfolding as it opened.

Aside from creating awareness of the dance festival and helping to influence impressive charter-year attendance, this innovative format made industry news as the “Super Cool Fold of the Week” (April 28, 2010) at FoldFactory.com.