Motown

Rochester City Ballet challenged the agency to coordinate an event that would be widely recognized as the hottest party of the summer! The popularity of Motown evolved into an annual event to spotlight the edgier, provocative side of the Rochester City Ballet and to raise funds to support continuing programs for the company. Engaging creative materials were developed to pique interest and attendance for the event.

Hyped as the hottest summer party, the event is filled with infectious music, an RCB dance performance, fun auctions and other entertainment. Raising an average of $100,000 annually over the last 10 years, that amount nearly doubled to $195,000 in 2008.