Monroe Muffler Brake and Service Radio Spot

Monro has over 800 company-operated stores in 19 states, offering customers dealer-quality service at affordable prices. The client asked us to develop a fun and memorable direct market campaign that would remind customers to get their oil changed.

Our "No Excuses" campaign cleverly addressed the reasons—both real and way out there—why people don’t get their oil changed. Extended over several seasons, it remains a popular and proven-effective campaign.