Miss Betty's Slammin' Sauce

First known as Miss Betty’s Down Home Sauce, the product needed more shelf prominence against other authentic, home-cooked offerings. Original packaging had a dominant flavor message with the brand as a secondary thought. Defining and streamlining the brand to gain consumer familiarity was necessary.

To better express the brand personality, we renamed the line Miss Betty’s Slammin’ Sauce, reinforced with colorful flavor indicators. As a result, sales increased by 200%.