Livingston County Print Ads

The holiday shopping season was fast approaching, and Livingston County needed to take action to support local retailers in a down economy and stem the tide of retail sales to neighboring communities. We developed a new brand identity—"It's IN Livingston"—that promoted all the county has to offer. Subsequent surveys showed that the holiday campaign, including extensive print, broadcast and outdoor advertising, raised positive awareness for local retailers at a crucial time. In the months since, we created a new print campaign that promoted the county brand identity on the national level.