Ian Auch

Why did you choose a career in advertising?
I love the challenges that working in advertising brings. You never know what a client is going to ask for. You can be working on a TV commercial in the morning and later that afternoon you could be helping to develop a cool interactive website. It always keeps you on your toes.

What are some activities you enjoy participating in outside of work?
I like building things so I always have 2 or 3 pet projects to work on in my free time. These range from designing and building my own furniture and sculptures to building an arcade machine from scratch. 

What was one of your most treasured belongings as a child?
My Commodore 64. It was one of my first computers and it really set the stage for my career in computer graphics.

What college did you go to?
The Art Institute of Pittsburgh

What is your life motto?
If you don’t fail then you’re not even trying.