Hargray Backpack Giveback

Hargray has always been different from other communications companies because of its local roots and community involvement. Its Backpack Giveback program, which donated backpacks to kids in time for back to school, was evidence of that.

Our challenge was to balance the message of the community-oriented backpack program with a promotional message for High Speed Internet. The creative featured imagery of young students with unique, illustrated backpacks and copy that clearly stated Hargray’s interest in helping students succeed, positioning the company's High Speed Internet as a key tool for keeping kids on the right track for success.