Diocese of Rochester Catholic Schools TV Spot

For the first time, the Catholic schools of the region came together to promote the unique values they offer over other schools in the area. It was up to us to find a compelling way to tell a very compelling story. And we did it, naturally, with misdirection.

The “It’s time” television spot and an associated PR campaign highlighted 100% graduation rates, the arts, and scholarships due to superior education. Only at the end did we reveal that that level of excellence can only be found at Catholic schools.