Chevy Fuel Cell Vehicle

Our agency was chosen by General Motors’ Powertrain Communications group to create the history-making Chevrolet Sequel 300-Mile Zero Emissions Fuel Cell Drive. In less than 10 weeks, we executed a series of key components, including mapping out the route from Honeoye Falls to Tarrytown, NY; coordinating and executing the kickoff and finish-line events; and driving the lead pilot vehicle that accompanied the two $1 million prototype fuel cell vehicle as they made their record-breaking drive.

More than 120 million media impressions were gained from national print, radio, TV and online media outlets. This successful event solidified GM’s leadership in fuel cell technology and the company's commitment to achieving energy independence in the US. And we earned a First Place 2008 corporate media relations PRism, as well as an Award of Excellence for special event observance.