February 25, 2015
In the ad-campaign car, not only are you driving at night in a fog, you’ve got a dozen backseat drivers, a tractor-trailer riding your rear bumper and exactly 22 minutes to drive the 45 miles to get to where you’re supposed to be. And when you finally come careening into your destination—nerves shot and shaking—you better make sure that your passengers and all the people waiting at the other end love what they see…
February 11, 2015
I recently went to Lake Placid with my girlfriend, Melissa. After five miles of hiking, $80 worth of popcorn and a viewing of Disney’s “Miracle,” one question remained on Melissa’s mind: How come Lake Placid is such an awesome place to visit?
January 28, 2015
You won’t often find Thomas Merton and Matthew McConaughey referenced in the same sentence, but in looking at McConaughey’s recent remarks, the two seem to share a perspective on the influence of art and inspiration…
January 14, 2015
Coming from DC, it seems natural that I practiced speechwriting. But I never actually worked in politics. I used speeches with non-profit organizations to challenge the status quo and inspire action. And it worked …
August 1, 2014
I miss the World Cup. It provided endless highlights, gut-wrenching moments and unheard-of United States soccer fandom. While many casual fans will fade into the abyss and come out again in four years, they soon may not be able to escape the marketing tactics seen in fútbol leagues across the globe.
July 11, 2014
It starts online when you least expect it. You’re looking up a new rug on Amazon.com, searching for that new pair of shoes on Zappos.com or browsing new cars on Toyota’s site and, before you know it, there are ads pointing you back to that product on every other website you visit.
July 2, 2014
Get out your grill and put on your red, white and blue! The Fourth of July is coming up this week, and whether you’re going to watch fireworks, heading to a barbeque or just have an interest in numbers, we have some surprising statistics to share with you!
June 19, 2014
You can tell my husband to relax. I’m definitely not in Brazil, and I haven’t run off with David Beckham (yet). It wasn’t a person who asked me to get engaged—it was a brand.
Watching sporting events like the World Cup, they often feel a bit like “logo soup.” Everywhere you look, companies have paid big money to get their logo in front of millions of people. But often it’s just that—a logo.
June 13, 2014
Soccer’s biggest stage has returned and you’ve got one giddy United States fan here. Do the Americans really stand a chance at defeating the best in the world? Probably not. And that is the expectation that’s been set by the United States Men’s National Team’s (USMNT) gaffer Jurgen Klinsmann. Recently quoted in a New York Times piece, Klinsmann said, “We cannot win this World Cup, because we are not at that level yet.” In other words, our beloved Americans need to keep working.