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January 14, 2015

Coming from DC, it seems natural that I practiced speechwriting. But I never actually worked in politics. I used speeches with non-profit organizations to challenge the status quo and inspire action. And it worked …

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August 1, 2014

I miss the World Cup. It provided endless highlights, gut-wrenching moments and unheard-of United States soccer fandom. While many casual fans will fade into the abyss and come out again in four years, they soon may not be able to escape the marketing tactics seen in fútbol leagues across the globe.

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July 11, 2014

It starts online when you least expect it. You’re looking up a new rug on Amazon.com, searching for that new pair of shoes on Zappos.com or browsing new cars on Toyota’s site and, before you know it, there are ads pointing you back to that product on every other website you visit.

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July 2, 2014

Get out your grill and put on your red, white and blue! The Fourth of July is coming up this week, and whether you’re going to watch fireworks, heading to a barbeque or just have an interest in numbers, we have some surprising statistics to share with you!

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June 19, 2014

You can tell my husband to relax. I’m definitely not in Brazil, and I haven’t run off with David Beckham (yet). It wasn’t a person who asked me to get engaged—it was a brand.

Watching sporting events like the World Cup, they often feel a bit like “logo soup.” Everywhere you look, companies have paid big money to get their logo in front of millions of people. But often it’s just that—a logo.

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June 13, 2014

Soccer’s biggest stage has returned and you’ve got one giddy United States fan here. Do the Americans really stand a chance at defeating the best in the world? Probably not. And that is the expectation that’s been set by the United States Men’s National Team’s (USMNT) gaffer Jurgen Klinsmann. Recently quoted in a New York Times piece, Klinsmann said, “We cannot win this World Cup, because we are not at that level yet.” In other words, our beloved Americans need to keep working.

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June 5, 2014

Writers use it all the time, you’ve used it yourself and I’m using it right now. It’s writing in threes, and thanks to a new study in the Journal of Marketing, we now know why we like writing in threes and why it works so well.

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May 19, 2014

Think about your day so far. You most likely woke up in your comfy bed, sprung into action with your morning routine that included brushing your teeth, taking a shower, selecting the perfect look for your day, and all the grooming and primping your schedule could accommodate. Did you eat breakfast at home or grab something on your way to work? What’s your commute like? Car? Bus? Do you take to the street on foot? (With the proper footwear, of course.)

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April 22, 2014

Our first “meeting” took place back in 2002, and it was truly one of the most impressive and satisfying encounters of my life. People had told me what it would be like and how impressed I’d be, but it went way beyond my expectations. I knew the time we had spent together would stay with me the rest of my life.

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April 11, 2014

It’s that time again!

Taxes are due April 15 and if you haven’t filed them yet, chances are you’re not alone. In fact, according to Fox Business, 28% of people file their taxes in April. So whether you want to impress your tax professional or need a break from combing through your tax paperwork, here are a few statistics to get you through.

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