April 29, 2015
“So you just, like, put the words on the ads. Right?” I get comments like this on a regular basis when talking to people outside of the advertising world. Granted, as a copywriter, I’m thankful it isn’t more along the lines of “Copyrighter? You grant exclusive legal rights to original works of art?” Not quite. At the end of the day, yes, I put the words on the ads. But that’s only half of my job.
April 22, 2015
If you were a teenage girl in the late ’80s and early ’90s, you know a thing or two about big hair. As I reflect back on the hours I spent each day sculpting my own hair-tastic style, I see now that the process of building that mountainous lion’s mane is similar to the process of being successful in today’s public relations environment.
April 20, 2015
Google will soon be rolling out a change to its mobile search algorithms to add mobile-friendliness as an important ranking factor. But if your company’s website isn’t mobile friendly, you could be at risk …
April 15, 2015
Do you have a passion for giving? Are you an emerging leader? Looking for a leadership role within your company?
If the answer is yes, I want YOU to be part of the United Way Workplace Campaign with me! Let’s be united and help our community through this year’s United Way campaign. We are the next generation of leaders, so why wait? Let’s jump right in!
April 8, 2015
Imagine my surprise when our family was randomly selected to be part of the Nielsen Diary process for television ratings. How could this be? I negotiate and buy television across the country as part of my job!
April 1, 2015
Hey … millennials! Are you up for a challenge?
I’m thrilled to invite all millennials to join us in changing our world. I challenge you to take a leadership role within your company by running a United Way campaign.
March 11, 2015
Something crazy happened to me the other day. It was amazing and new and fun. It made me laugh out loud and run into work to tell people about it.
I saw colors.
February 25, 2015
In the ad-campaign car, not only are you driving at night in a fog, you’ve got a dozen backseat drivers, a tractor-trailer riding your rear bumper and exactly 22 minutes to drive the 45 miles to get to where you’re supposed to be. And when you finally come careening into your destination—nerves shot and shaking—you better make sure that your passengers and all the people waiting at the other end love what they see…
February 11, 2015
I recently went to Lake Placid with my girlfriend, Melissa. After five miles of hiking, $80 worth of popcorn and a viewing of Disney’s “Miracle,” one question remained on Melissa’s mind: How come Lake Placid is such an awesome place to visit?
January 28, 2015
You won’t often find Thomas Merton and Matthew McConaughey referenced in the same sentence, but in looking at McConaughey’s recent remarks, the two seem to share a perspective on the influence of art and inspiration…