I am a bit conservative by nature, and every now and then it takes me awhile to adapt to new technologies. I remember the idea of a Kindle totally freaked me out, no more books? I have since come to…
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When walking through Wegmans recently I noticed more and more companies are joining the cause-related bandwagon. If there are two comparable products sitting on the shelf next to each other and one product supports a non-profit, without doubt I will…
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http://www.flickr.com/photos/15947776@N06/ / CC BY-NC-ND 2.0 There is so much hype around the word “branding” these days, from branding a company or product to even personal branding. Recently, I have become obsessed with evaluating my favorite brands while I am shopping….
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I am more interested in buying things if I find out how they are made. Case and point? Coco Pops at Wegmans Pittsford. They really don’t have much taste. In fact, they are pretty much made of air. They are…
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