A Twist on Cereal

Everyone has their favorite cereal, but Canadians seem to take this a lot more seriously. “Shreddies” cereal, a Canadian favorite, is a 100% whole grain wheat cereal in a square shape, similar to Chex. The brand was considered “boring”, even though research showed that customers loved the taste of the cereal. Shreddies needed a face lift; something to get people excited about Shreddies again. Introducing Diamond Shreddies! Post Foods Canada Corp., the makers of Shreddies cereal, has put a literal twist on Shreddies and consumers loved them! Many of them even thought they tasted much better than the original Shreddies.